Dashboard
All Stores Jun 29 - Jul 28, 2026 No store connected
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Good afternoon, demo

Here is how your store is performing today.

Synced Never synced
Date range
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Revenue Gross sales across every order in the period, before any costs are taken out.
$0.00
last 7 days
Real Net Profit Revenue minus product costs, shipping, payment/Shopify fees, refunds, and ad spend.
$0.00
After product costs, shipping, fees, refunds, taxes, and ad spend.
Profit Margin Real net profit divided by revenue. The share of every sale you actually keep.
0.0%
last 7 days
Orders Total orders placed in the selected period.
0
last 7 days
Ad Spend Advertising cost attributed to orders. Rising ad spend eats directly into net profit.
$0.00
last 7 days
Average Order Value Revenue divided by the number of orders.
$0.00
last 7 days
60%

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3 of 5 steps done. Complete these to unlock live profit, orders, and product insights.

4 $1215 at risk · Open Alerts Command Center
✓ Set up your store profile Done ✓ Add your first product Done ✓ Add your first supplier Done 4 Track your first order Add order → 5 Explore profit analytics Open →
Data Health Every headline number is traceable: where it came from, when it last synced, and whether it is final, estimated, or incomplete. Integrations & sources
Net Profit Revenue - COGS - shipping - fees - refunds - ad spend. Source: Manual records only. Needs review
$0.00
No store integration is connected yet; dashboard data only reflects manually entered records.
Profit Margin Net profit / revenue. Source: Calculated from the net profit ledger. Needs review
0.0%
Margin can change when missing costs, fees, refunds, or ad spend are added.
Revenue Sum of order item sale prices. Source: Manual records only. Manual only
$0.00
Revenue is not treated as profit until costs, refunds, fees, and ad spend are subtracted.
COGS Sum of unit product cost x quantity. Source: Product/order line cost snapshots. Available
$0.00
Uses saved product cost snapshots so historical orders stay stable.
Ad Spend Order-level ad spend entries. Source: Manual entries until ad platforms are connected. Available
$0.00
Connect or enter ad costs before treating profit as fully reconciled.
Refunds Sum of refund amounts on orders. Source: Manual records only. Available
$0.00
Refund rate: 0.0% across 0 order(s).
Data that needs review
No store integration is connected yet; dashboard data only reflects manually entered records. Fix source
Source: Manual records only Last synced Never synced Status: Missing integration Retry or reconnect integrations Set report currency & time zone
Store Performance
Revenue Real Profit Orders

Performance insight

Insights appear once you have a full week of orders to compare against the previous week. Add or sync orders to unlock live commentary here.

Real Net Profit$0.00
Margin0.0%
Revenue$0.00
Ad Spend$0.00
Open profit tracker
Where your revenue went Profit details
Sales Revenue$0.00
Product Costs-$0.00
Shipping Costs-$0.00
Payment / Shopify Fees-$0.00
Ad Spend-$0.00
Refunds-$0.00
Other Expenses-$0.00
Real Net Profit$0.00
View profit details Add expense
Orders & Fulfillment View all
0 To Fulfill 0 Awaiting Tracking 0 Delivered Today 0 Delayed / At Risk 0 Refund Requests
View all orders Add manual order Sync orders
Operations Risk Queue Open operations
No active operational risks in this period
Risk Count Status Store Period Next action
1 Late fulfillmentPaid, sent, or fulfilled orders older than 3 days.
0 Healthy All Stores Jun 29 - Jul 28, 2026 Open orders and update fulfillment or supplier status.
2 Missing product costOrders where product cost is zero while revenue exists.
0 Healthy All Stores Jun 29 - Jul 28, 2026 Add COGS to avoid overstated profit.
3 Missing supplierOrders without supplier mapping.
0 Healthy All Stores Jun 29 - Jul 28, 2026 Map each order/product to a supplier.
4 Missing trackingFulfilled or shipped orders without tracking numbers.
0 Healthy All Stores Jun 29 - Jul 28, 2026 Add tracking or confirm supplier shipment.
5 Negative marginOrders where net profit is below zero.
0 Healthy All Stores Jun 29 - Jul 28, 2026 Review pricing, product cost, shipping, fees, refunds, and ad spend.
Top Products

No product performance yet

Add product costs to calculate your real net profit, then track an order to rank what makes you the most money.

Add product cost
Expenses & Ad Spend Breakdown

No expenses yet

Connect Meta, TikTok, or Google Ads and add product costs to see where your revenue goes.

Connect ad platform
Market Watch Competitors

No competitors tracked

Track competitor stores to monitor product, pricing, and market changes.

Add competitor
Quick Actions Keep profit accurate: add costs, ad spend, and expenses
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